Sunseeker Shines at the Genoa International Boat Show

The Italian Riviera set the stage for another unforgettable edition of the Genoa International Boat Show and once again, Sunseeker commanded attention. Amid the gleaming decks and the hum of excitement along Genoa’s historic harbour, the British brand showcased its unmistakable blend of performance, craftsmanship, and lifestyle.

From the moment the show opened, the Sunseeker display drew a crowd of enthusiasts, owners, and media eager to experience the latest models up close. The yachts, each a masterpiece of engineering and elegance, reflected the spirit of Sunseeker. It was more than a showcase, it was an invitation into the Sunseeker world, where every curve, texture, and finish tell a story of innovation and passion.

Adding to the allure of the display, Sunseeker was joined by a trio of world-class lifestyle brands, each bringing its own touch of sophistication and flair.

Venturo Aperitivo infused the space with Italian charm, celebrating the art of the aperitivo, that perfect moment between day and night. Their elegant presentation and vibrant aesthetics reflected the effortless luxury that defines life aboard a Sunseeker.

LUX Resorts & Hotels transported guests to destinations around the globe, showcasing a curated selection of dream escapes. Their display reminded visitors that a Sunseeker yacht isn’t just a vessel, it’s the key to discovering the world’s most exclusive resorts and hidden coastlines.

Technogym brought energy and vitality to the show floor with its state-of-the-art fitness solutions, designed for life at sea. Sleek, innovative, and performance-driven, Technogym’s presence illustrated how wellbeing and yachting go hand in hand.

Together, these displays offered visitors a glimpse of the modern yachting lifestyle, one that blends luxury, leisure, and wellbeing into a seamless experience.

“The Genoa Boat Show is always a highlight of our calendar,” said a Sunseeker London Group representative. “It’s where we connect with clients who share our passion for the water, and where we get to showcase not just the yachts, but the entire lifestyle that comes with them.”

As the show came to a close under the golden glow of the Genoese sunset, one thing was certain: Sunseeker continues to lead the way in luxury yachting.